I'm the Web Manager for Enrollment at Emerson College in Boston, MA. I lead web marketing and online recruitment efforts for undergraduate and graduate admission.
I also chair the Social Media Group at Emerson, working with about 20 other staff members from a broad range of campus departments to share ideas, implement marketing initiatives, and help people at the college "get" social media. In four short months, we implemented a college Facebook fan page, Twitter account, Flickr account and YouTube EDU channel, all running sustainably with positive growth and audience engagement.
I've become a pretty avid rock climber, visiting outdoor sites in the Massachusetts area. If you're in the Boston area looking for indoor climbing, I'd suggest Boston Rock Gym, Metro Rock, or Boston Rock Spot.
I'm finishing up my Master's thesis from Emerson College. Part of the thesis included creating NewbornTweets. Newborn Tweets is all about helping you remember that first time you tweeted, shouting out to the world in under 140 characters. What were your first words?
Stamats Integrating Marketing: Technology Conference [October 2010]
Panel discussion with Kyle Judah, Michael Fienen, Robin Smail, Nick DeNardis, Jason Woodward, Karlyn Morrisette on How to Create an Effective Social Media Policy.
Boston's Mashable Social Media Day [June 2010]
Presented The State of Social Media in Higher Education. [video of presentation]
Interviewed for On The Go with Ed Cabellon [June 2010]
"Virtually Welcoming: Building Community With Your Incoming Class" with Ed Cabellon. [video of interview]
Featured on BostonTweetupTV.com
Interviewed on the show and hosted several Boston-area higher education tweetups in 2009 and 2010.
Time Magazine [April 2009]
Quoted in Time.com article - Facebook's Latest Role: College Guidance Counselor
.eduguru [since March 2010]
Writer for .eduGuru, covering topics including social media, admissions, enrollment and communications.
Guest Posts
Profiled for guest blog post on oneforty.com - Featured Tweets: Mike Petroff Uses Hootsuite to Manage Emerson College Social Presence